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Culturally Crafted Luxuries
Ethnotrove
Synopsis
Category
Souvenir
Service
Branding, Packaging
Ethnotrove blends cultural heritage with premium souvenirs. It creates a luxurious, immersive shopping experience that celebrates India’s rich traditions.
Duration
1 month
Including Final Brand Guidelines
Detail Structure
A Vision Rooted In Curiosity
Curiosity and Risk-Taking
lUXURY
CULTURAL HERITAGE
Inspiration and Ideas
Research revealed a gap in the market for authentic, high-quality souvenirs. This inspired a vision for Ethnotrove focusing on premium craftsmanship and meaningful narratives.
Exploring New Dimensions of Cultural Expression
Ethnotrove’s design approach addresses the lack of authenticity in souvenirs and the disconnect with cultural narratives, blending heritage with luxury to create meaningful connections.
Capturing Problem
STORYTELLING POWER
Engaging Narratives
Each souvenir tells the story of the city it represents, allowing travelers to take home a cultural memory from the journey.
The design is based on research of each city along the route, ensuring the souvenirs are authentic to their origins.
Cultural Context
Local motifs and colors are thoughtfully used in each product to create an emotional connection between the traveler and the place.
Thoughtful Design
Weaving Cultural Tales into Every Design
DESIGN WITH IMPACT
Innovative Thinking
Ethnotrove blends traditional craftsmanship with modern luxury, creating souvenirs that are both meaningful and elegant.
Detail-Oriented Craftsmanship
The attention to detail not only enhances the design but also plays a crucial role in shaping the overall vision of Ethnotrove, ensuring that each product authentically reflects its cultural roots.
Sophisticated Identity with Cultural Symbolism
Nostalgia
Brand Communication Style
Celebratory
Empowering
Primary
Secondary
Color Story
#E53B64
CMYK - 4,92,46,0
RGB - 229, 59, 100
#E66C2B
CMYK - 5,71,96,0
RGB - 230,108,43
#CE9D4AB
RGB - 233,212,171
CMYK - 20,38,84,1
#81291B
CMYK - 30,91,98,37
RGB - 129,41,27
#3C4022
RGB - 60, 64, 34
CMYK - 65,52,84,58
#EAA851
RGB -234,168,81
CMYK - 7,27,78,0
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The main typefaces derive from Ethnotrove logo which is composed of a font named Bentoga and a dot .
Typography Harmony
Purpose of the Name
Sleek lines and modern curves,
offering a blend of contemporary
elegance and tradition charm.
The dot within the "o" of Ethnotrove
signifies the brand's commitment to unity and cultural connection.
Bentoga
Aa
Clean, Stylish appearance evokes sophistication while maintaining readability.
Type System
ITC Avant Garde should be used for the tagline, city names, and souvenir .
The logo's thick and thin lines represent strength
and delicacy, showcasing a balance that reflects
the harmony between different aspects of Indian
culture, like tradition and modernity.
The small dot beneath the lotus symbolizes Ethnotrove's
commitment to supporting artisans and preserving India's cultural heritage, representing the brands rootedness in tradition and its role in empowering local communities.
The breaking lines symbolize the challenges and
obstacles faced by artisans while crafting each
souvenir, highlighting the dedication and
resilience required in preserving India's heritage
crafts.
The logo, featuring a lotus, symbolizes purity and spiritual growth. Visuals are sleek, with guidelines
on logo use, clearances, and scale.
Scaling & Proportion
Logo Composition
Culturally Crafted Luxuries
Logo Concepts
Final Logo
This packaging features spices from Delhi, marble candle holders from Agra, and scarves from Jodhpur, all highlighting traditional craftsmanship. The design incorporates city-inspired patterns, reflecting the unique cultural motifs of each location.
Celebrating Culture through Packaging
CONNECTING VISUAL ELEMENT
Business card
Spices from Delhi
Marble candle holder from Agra
Forest Perfume from Gir
Usta Kala Hand Mirror from Bikaner
Kundan from Jaipur
Bandhej Scarf from Jodhpur
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