top of page
_page-0016.jpg)
![type [Recovered]-02.png](https://static.wixstatic.com/media/26e9e2_771de391741c4c9e8aebb3ea0f6b468d~mv2.png/v1/fill/w_450,h_318,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/type%20%5BRecovered%5D-02.png)
Where culture comes alive
Synopsis
Category
Cultural heritage and AR tourism
Service
UX/UI, Visual Design
Duration
1 month
Including Prototype
Detail Structure
This project centers on increasing engagement with India's rich cultural heritage sites through augmented reality (AR). With a focus on creating immersive, educational experiences for younger audiences, the goal is to preserve cultural sites and boost visitor interaction.
Heritage Cultural Sites
Augmented Reality
A Vision Rooted In Curiosity
Curiosity and Risk-Taking
Inspiration and Ideas
Inspired by a lack of youth engagement with heritage sites, Road Roamers fills this gap by making cultural exploration dynamic and tech-savvy.
Exploring India’s cultural heritage
-
Advertising: Virtual try-ons and brand engagement.
-
Storytelling: Interactive narratives using AR.
-
Cultural Preservation: Digital archiving and interactive exploration of heritage sites.
Primary Research
To ensure the preservation of cultural heritage sites in India for the future generations , it is imperative to increase the movement of people visiting these sites.
Capturing Problem
Target Audience:
Primary: Tech-savvy youth (ages 10-20).
Secondary: Tourists of all ages.
Proposed Solution
We propose an interactive website that offers road trip guides to cultural sites. Visitors will use AR for scavenger hunts that guide them to new destinations, with rewards and educational experiences along the way.
_page-0012.jpg)
STORYTELLING POWER
Engaging Narratives
The road trip narrative is crafted around each location's history, allowing users to explore and interact with cultural stories through AR.
The project incorporates Gujarat’s rich traditions, historical landmarks, and local tales, ensuring an authentic cultural experience.
Cultural Context
Each design choice in Road Roamers—from navigation flow to visual identity—prioritizes a seamless, engaging user experience.
Thoughtful Design
Using AR to bring the stories of Gujarat’s heritage sites to life
DESIGN WITH IMPACT
Innovative Thinking
The scavenger hunt format in Road Roamers provides a fresh way to explore cultural sites, encouraging engagement through AR-enhanced clues.
Detail-Oriented Craftsmanship
Every element, from the map design to interactive features, is meticulously crafted to enrich the user’s journey.
Project innovatively transforms how travelers interact with heritage sites.
Adventurous
Brand Communication Style
Engaging
Informative
S
W
-
Enhances visitor engagement
-
Provides interactive learning experiences
-
Aids in preservation efforts
-
Improves accessibility for diverse audiences
-
Technical challenges in implementation
-
Complexity of content creation
-
Risk of cultural misrepresentation
-
Cost prohibitive for some organizations
-
Attracts new audiences
-
Promotes collaboration and innovation
-
Boosts tourism and local economies
-
Increases visitor numbers and engagement
O
-
Limited awareness and adoption
-
Regulatory hurdles and legal constraints
-
Maintenance and sustainability challenges
-
Potential forever commercialization
T
SWOT Analysis
Color Story
#95B364
CMYK - 46,14,77,0
RGB - 149, 179, 100
CMYK - 1,80,100,0
RGB - 238, 90, 28
#EE5A1C
#EEA73B
CMYK - 5,38,89,0
RGB - 238,169,59
#E1D9CC
RGB - 225,217,204
CMYK - 11,11,18,0
#F9F6E3
CMYK - 2,1,11,0
RGB - 249, 246,227
CMYK - 2,1,11,0
RGB -249,246,227
#F9F6E3
Primary
Secondary
Neutrals
The typography for Road Roamers combines a bold, adventurous header font with a clean, modern body font, balancing playful exploration with clear readability across digital and print media.
Typography Harmony
On The Road
Road Quest
Road Roamers
Road Trails
“Road Roamers” captures the fun and excitement of going on a road trip. It makes you think of exploring new places and having adventures along the way. Whether you’re traveling alone or with friends and family, “Road Roamers” is all about enjoying the journey and discovering cool stuff together.
“Road Roamers”
Logo Composition:
Where Culture Comes Alive!
Outcomes were achieved by merging cultural with technology
CONNECTING VISUAL ELEMENTS
The visual elements in Road Roamers blend effortlessly, uniting maps, AR, and cultural visuals to create a easy and engaging experience.
Brochure
User Flow
Site Map
.png)
bottom of page