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A Visual
Crafted with Creativity
Journey
Journey
Crafted
Shaping meaningful experiences rooted in creativity and culture with understanding of both Brand Identity and Client.
Punjab Project focused on launching a
jewellery collection inspired by Punjab's
cultural heritage. The campaign integrated
elements of Punjab’s art, architecture, and
traditions to create a modern yet authentic
narrative that aligned with Reliance Jewels'
brand identity.
Sutlej
Ethnotrove blends cultural heritage with
premium souvenirs. It creates a luxurious,
immersive shopping experience that
celebrates India’s rich traditions.
Ethnotrove
"Seeking Culture" – a calendar that unveils the
essence of India's tribal heritage. Each month
unravels the stories of famous tribes, showcasing
their traditional attire and dance forms. Join us
on this cultural exploration!
Seeking Culture
This project centers on increasing engagement with
India's rich cultural heritage sites through augmented
reality (AR). With a focus on creating immersive,
educational experiences for younger audiences,
the goal is to preserve cultural sites and boost
visitor interaction.
Road Roamers
My Design Toolbox
Branding
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Visual Identity
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Brand Guidelines
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Typography
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Packaging Design
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UX Design
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Brand Collateral
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UX Research/ Analysis
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Print Design
Graphic Design
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Advertising & Marketing Design
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Merchandise & Apparel Design
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Social Media Graphics
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Illustration
At my recent Internship at Scarecrow M&C Saatchi, I sharpened my branding and creative direction skills while collaborating with industry experts on impactful projects. This experience taught me to transform innovative ideas into visually compelling designs that resonate with brand strategies.
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